The Americans with Disabilities Act (ADA) started in 1990. And this ensures people with disabilities have the same privilege as anyone else. This means any business that gives service to the public. Must ensure their building caters to people with disabilities of different kinds. Since courts have enormous ruled that website is considered a place of public accommodation.
The standards said that all the online technologies and electronic information. Whether be it computer hardware, documentation. Or computer software must be accessible to people with disabilities. These disabilities can be something related to hearing, vision, or any other physical issues.
Below are some reasons why your websites must be ADA compliant
- ADA compliance boost your target audience
- You’re missing out on a lot of possible customers, once your website is not already ADA compliant. They can’t access your site because of their disabilities. There are almost 50 million people with disabilities residing in the U.S. This means 19% of their population has a disability. A lot of them might be interested in your services and products, yet they can’t navigate your website easily. There’s a chance they might transfer to your competitors. Since your website is only reachable to people without disabilities.
- ADA compliance enhance your SEO efforts
- Search engines are progressing to crawl pages with a more human target. The main element of WCAG is accessibility to screen readers. These readers creep your website pages like the search engines. Once your website meets the Web Content Accessibility Guidelines, it will very engaging to users. Screen readers and search engines will enhance your SEO efforts. Because of this, alternative video transcripts and image text must be considered seriously.
- ADA Compliance aids your reputation
- The reality is that a website that is ADA compliant can boost your target audience. It’s one of the reasons to make your site more accessible. Also, you will not only gain customers, yet those customers will know how important they are to your business. Once a new customer share inform their relatives and friends how they found your website. A lot of people will know you ensure to make it ADA compliant. Making sure your site is ADA compliant is a perfect way to achieve some positive press for your business.
- You can avoid ADA penalties and Complaints
- Most of the businesses are reachable through the internet. Thus the DOJ makes regulations to make sure websites are accessible to everyone. All updated pages on your website need to be at least grade A compliant. Having grade AAA being the highest.
- ADA compliance menace a better website usability
- Creating a more navigable and more operable website will benefit a lot of users meeting still the guidelines of WCAG. Changing your web pages easier to understand will let everyone find what they’re searching for quickly. Your website will transform more leads once you follow the guidelines. Since users will trust that they can find the content easily on your website.
If you’re unsure where to begin, there are some ADA tips online you can check out. You can also get in touch with a web design agency to identify if your website is already ADA compliant.